Notabag: bag & rucksack
Notabag - the smart combination of a bag and rucksack. With a single move the innovative carrying bag turns into a handy rucksack. The Notabag is the perfect companion not only for shopping, but on the way to university, sports, swimming or other leisure time activities.
In 2012 Adnan Alicusic designed the Notabag and thus proved that even the most popular everyday objects need a facelift from time to time.
The idea of Notabag
The Notabag idea was born during a trip to the local farmers market. It was one of those situations that many can identify with: the grocery bag filled up very quickly and there still was the bike ride home.
Things got pretty tricky once Adnan Alicusic found himself in the middle of busy city traffic with his bags full. He tried to maneuver through traffic, while having a heavy shopping bag on the handlebar bumping against the front wheel. Alicusic couldn’t help but wish that he had his backpack with him, or that at least he could carry his shopping bag over his shoulders. At that moment, Alicusic imagined how a simple bag could be transformed into a rucksack and the idea of Notabag was born
functional inside pocket
In the inside pocket, “essentials" such as wallet, mobile phone or keys can be stowed. And if you need neither rucksack nor bag, the Notabag can simply be folded into the inside pocket. When the bag-rucksack is not in use, it can be folded down to the size of a wallet.
The clever design by Adnan Alicusic was nominated for the German Design Award 2016. The German Design Award honours specially futuristic ideas.
- water resistant
- machine washable
- eco-friendly and reusable