When Steen Georg Christensen and Erling Andersen designed the Picto clock in 1984, they especially wanted to continue developing conventional clock design and they therefore concentrated on form and function. The designer duo furthermore wanted to create an "image" of time, which they implemented so successfully that the Rosendahl Picto today has become a modern classic.
The graphic expression of Picto is modern and minimalistic, which is why it is more contemporaneous than ever. Other advantages of the clock are the revolutionary, rotating dial, which makes Picto remarkably different, even 30 years after it has been launched. While conventional clocks show the time on the basis of the ticking hands, with the Rosendahl Timepieces Picto, however, the dial itself turns, based on the idea that the world rotates and that way time passes. The hour hand is a fixed element in one place of the dial, together with the "normal" minutes hand they are the only elements on the clock. Less is often more.
The Rosendahl Timepieces Picto wall clock is unique as a designer's piece. It was for example completely designed without the common glass cover – a surprising and fresh effect, which accentuates the rotating dial in front of a wall and which makes people stop and want to touch it in order to feel time passing. The glass-less design moreover directs the attention to the contrasting colours of the hours and minutes hands.