A piece of hidden magic in everyday life
Iittala's new tableware series Taika is magical and awakens memories that were already were long forgotten.
The very decorative pattern for the service collection was designed by the Finnish designer Klaus Haapaniemi. Originally, the pattern was supposed to adorn the Iittala series Aika by Heikki Orvola, but the result was so impressive that the decision was made to create a new tableware series.
The colourful style of the Taika series probably surprises those who consider Iittala to be the embodiment of traditional, Nordic functionality and plain design.
And, in fact, Taika is different: When I was little, I loved to watch the little mole by the Czech illustrator Zdeněk Miler and many other eastern European and Russian animated films. I still like this handmade style of these animations, the designer Haapaniemi says. In the design of the Taika series, this handmade style is evidently noticeable.
Taika - black offers a whole new facet to the usual Iittala assortment, but still takes into account the mix & match principle that Iittala is known for, which stands for complete freedom in combining all Iittala products with one another.
The black Taika tableware consists of high-quality porcelain and is suitable for microwaves as well as anti-freezing and oven- and dishwasher-safe.