The Pinocchio figure came out of the A di Alessi "Figures" project which marks the beginning of the first public appearance of a design-trend in the 1990s. The project is a dialogue with the fascinating world of porcelain figures and especially with the elegant tradition of European made articles of the 18th century, according to the Alessi style and with contemporaneous artists.
The first time when Alessi spoke about the figures was 1991, after the workshop with the trash designers of the East Village in New York in the winter before. After researches about the animated characteristics of the object – that are now connected in a metaproject "Family Follow Fiction" – A di Alessi thought that a potentially creative development might especially be expressed in an existing porcelain figures collection.
The Pinocchio Figure by A di Alessi is a small decoration piece with a discrete, symbolic presence as representation of a magical world, thought as inspiring, comforting point of reference.