'Imagine: take a simple broom and start sweeping your workshop. And then, as if by magic, something completely new emerges from all the dust.'
The Broom chair by Emeco is a creation from French designer Philippe Starck, designed in collaboration with American manufacturer Emeco. The name of the Broom chair characterises its essential qualities, since the robust and weatherproof seat consists of 90% recycled material – industrial and consumer waste 'swept together', so to say, and transformed into a new material, a kind of recycled wood polypropylene (WPP).
As a result, the Broom chair by Emeco is one of the most environmentally friendly chairs, as natural resources are conserved and energy consumption is reduced through waste recycling. The new WPP material was initially developed for observation decks, bridges and facades with a wooden appearance. Emeco goes further using the material mix for the Bloom chair, since the recycled WPP consists of 75% recycled polypropylene, 15% recycled wood fibre and only 10% glass fibre (to reinforce the material) and pigments for colour.
After the Coca Cola chair by Emeco, which already consisted of 65% recycled PET bottles, the Broom chair is now another environmentally friendly chair, being more robust, resistant and weatherproof than most other chairs. And, coincidentally, this chair, designed for longevity, will win you over with its smart, reduced appearance and ability to be stacked (up to 6 of them).
The Broom chair by Emeco is available in different colours.