Postcard with a Wobbling Effect
The 3D postcards by Hay conjure up a smile on the face of those who are lucky to receive a card. The witty motifs change their position depending on the angle of view and seem to be brought to life. The original cards are a design by Clara von Zweigbergk, who frequently comes up with new ideas by working analogue - in her case with scissors and coloured paper.
The motif of the Applause postcard shows hands, transformed by the movement of the card to a clapping. This way the card is suitable as congratulations on a particular success, graduation, passing an exam or other occasions.