Avichai Tadmor is an Israeli designer, who specialized in simplifying everyday products. His credo: "Simply irresistible and irresistibly simple".
Tadmor runs his design studio in the Israeli capital Jerusalem. He became famous with Karoto, the creative vegetables sharpener made for Monkey Business. Vegetables seem to be a little passion of Avichai Tadmor, since he developed several creative solutions for the healthy pieces.