According to Pontus Ny, "in design it is about showing new possibilities and experiences to the user. It has to wake all his senses."
Design has the social duty to serve society and also to offer an individual component which makes the user happy, according to the Swedish designer Pontus Ny. Good design also means that a product is usable every day over many years for Pontus Ny.
But that's not all of it: Besides his design approach, the Swedish designer is interested in surfing, motor sports and other action sports.
Website by Pontus Ny