The Danish designer Rasmus Gottliebsen initially finished his art studies successfully before he entered the publicity industry. Since 2001 Gottliebsen works at own projects with his company Herpes. His design methods are therefore especially embossed by his individual design philosophy and also by the publicity fields he worked in.
Rasmus Gottliebsen explains that he wants to develop products that are impossible to overview, products that stay in everyone's memory and accompany the observer. One example for his works is the Watch Me wall clock that he designed for Normann Copenhaguen. The clock subdivides time in colourful compartments with its vivid design.