Rational Design from Denmark and Iceland
The Danish-Icelandic duo Hee Welling and Gudmundur Ludvik, based in Copenhagen prove that even basics can be reinterpreted. Their furniture features clear and simple lines from which all unnecessary has been removed and the raw product becomes visible with its pure purpose. For welling & Ludvik, furniture are supposed to serve their purpose and not interfere with the image of the room or draw too much attention. It is all the more important that the designer when finishing the product always takes a step back regarding his creativity and works in favour of rationality. Creativity and imagination is essential for the stimulation process, the functionality of the product should, however significantly predominate at the end.
However, it is certainly important to produce perfectly shaped and beautiful furniture that fit fluently in the living area and become objects of daily life. That's why the duo experiments again and again with new materials and innovative manufacturing processes to create products that are durable and timeless and confront the day-to-day problems of our modern society to make life a little easier.
Website by Welling & Ludvik