The idea to found Notabag came to Adnan Alicusic in a very usual situation: On the farmer's market he had his bags full and wanted to drive home with the bicycle. There the fun began…
Alicusic had to drive his bicycle through the city traffic, with heavy, pending bags at the handlebars. And every cyclist knows what that means. He needed a solution and the Notabag started to get shape. After some months of developing prototypes and many tests, Alicusic achieved in creating these innovative bags together with his friend and fashion designer Ilaria Gregianin.
By the way: The foundation of Notabag was only possible because of a "kick-starter" project. The very successful finalization by Crowdfunding shows that also simple products as bags can be re-invented.
Website of Notabag