Auerberg – Radical subjective
Furniture and accessories of designers for designers
The brand: Independent
Internationally renowned designers and architects design products far from marketing-logics. According to the example of the publishing company, Auerberg doesn’t follow a products dictate in its design philosophy. The relevant target audience is clearly defined: Auerberg is directed to people that are delighted by authentic objects and their histories. Auerberg offers market access of this products in small series.
The products: radical subjective
Exceptional designers create products full of identity which is radically subjective, only following the own motives, for Auerberg. Thereby products emerge which wouldn’t survive the market after common market-research and marketing logics. Independent from industrial measures, the designers work along the borders of the reachable, to enter new ways in form, function or materiality. The personal history behind products make them authentic, unmistakable and desired - for all those that want a special status for their lives.
The designer: Own experiences
The namely designers and architects could be delighted by the Auerberg ideas. Everyone was especially caught by the free work in the border between tradition and innovation. To reinterpret a familiar product in form and function and to develop it by own experiences, these things raise motivation; since not often there is the opportunity of continuing a dialogue until the user, for the designer. Tobias Grau, Daniele Della Pellegrina and the initiator Christoph Böninger belong to the group of Auerberg designers besides the designers and architects Herbert Schultes, Alfredo Häberli, Fritz Frenkler, Emanuela Frattini-Magnusson and James Irvine.
The Auerberg collection:
Every spring and autumn the Auerberg collection is presented in the catalogue with theme focal points. The first collection presented both focal points: book and table cultures. The preparation mainly runs in small companies in south Germany, not far from Auerberg.
Website of Auerberg